Nzala is a Moroccan embroidery cooperative run by women who want to share their art with the world.
Nzala
Made by Women
The Cooperative
Designed by Women
Made by Women
Run by Women
In many Moroccan villages, girls often drop out before middle school and can get married as young as fourteen. Embroidery is a way for women to earn money for themselves and their families without ever having to leave the house. Nzala has garnered a reputation throughout the village for paying fairly and always on time. Many of Nzala’s 30 artisans are divorced or widowed single mothers.
As Nzala succeeds, it provides girls and women in the community a chance to earn an income and gain a much deserved independence, while also keeping alive an incredible art form.
The Art
Fessi Embroidery
Fessi embroidery is known for its intricate designs that are created by meticulously counting stitches with no printed patterns as a guide. In fact, the artisans not only count their own embroidery stitches, they count the miniscule gaps between the warp and weft of the fabric to create each stitch.
Each Fessi pattern has a specific name and their counting schematics are dutifully memorized by the artisans. Fessi designs are also known for being identical on both the face and the back of the fabric. To achieve this, the sewing is done in a continuous loop so that it’s nearly impossible to distinguish where the thread begins and ends.
It makes the work beautiful, but extremely difficult—if a mistake is made and caught late, the entire work must be unraveled. This detailed work is perfectly symmetrical, reversible, and extremely durable, able to be machine-washed and ironed.
The Women
Our Team
Design and Management
Naima Essalami (right) and Mariam Belaid (Left)
Best friends for over 20 years, Naima and Mariam founded the cooperative together in 2014. Naima learned Fessi embroidery when she was 9 years old and is the brilliant creative mind behind all of Nzala’s innovations. Mariam is the financial brain of Nzala, handling logistics and book-keeping. Together they make the perfect team!
Business Development, Marketing, and Logistics
Krysten Bray (right) and Lisa Ewart (left)
Krysten and Lisa were both Peace Corps volunteers assigned to the village N’zalat Bni Amar. Inspired by their ambitious neighbors, Naima and Mariam, they undertook the cooperative Nzala as a secondary project, helping to innovate new products and develop their business. Now finished with their Peace Corps service, Krysten is working on Nzala’s business development and marketing, while Lisa is managing logistics in the US.